Clawz: Never Lose a Dollar to a Missed Notice Again
A construction compliance platform built from zero to live
A construction compliance platform built from zero to live
Ping is a Principal Lawyer and a Registered Builder who has run a structural steel business and seen firsthand how construction businesses bleed money through contractual blind spots. Bojan is an engineer-turned-construction manager with deep technical knowledge of how projects actually run on the ground. Together, they founded Level Playing Field Lawyers (levelplayingfield.com.au), recognised by Australasian Lawyer as a 2024 Top Boutique Law Firm in Construction & Infrastructure, serving contractors, developers and builders across Australia.
Alongside them from day one was Richard Zhang, Legal and Building Specialist at Level Playing Field and the product owner who led the engagement on the client side throughout the entire build. Richard brings over 15 years of hands-on experience across the full construction lifecycle, combining sharp technical knowledge with a deep understanding of commercial realities on site. He has delivered complex projects at the scale of the Singapore National Stadium and the Victorian State Basketball Centre, and he is a specialist in Security of Payment adjudication. That combination of legal precision and construction experience made him the perfect person to own the product from the inside.
The three of them had spent years helping construction businesses recover money they should never have lost. Missed notice windows. Misunderstood variation clauses. Deadlines buried in contracts nobody had time to read. The legal harm was real and recurring. So they decided to build a product that prevented the problem entirely.
Construction contracts are complex. Time bars, notice obligations, variation approval windows, payment triggers. Miss something, and money that should have been yours is gone. Most contractors do not have a lawyer monitoring every clause of every contract on every active job.
The insight was that the knowledge to protect these businesses already existed inside Level Playing Field. It just needed to be put in the hands of the people who needed it, at the right moment, in a form they could actually act on.
Emanda partnered with Bojan, Ping and Richard for the full product journey, from the first conversation to a live, deployed platform.
It started with a two-hour workshop. A whiteboard, a blank brief, and the right questions. We mapped the problem space, stress-tested the product concept, validated the core assumptions, and established a clear path forward. Richard was in the room, and his construction knowledge shaped the product thinking from that first session. Not every idea survives this process. Clawz did, and came out sharper for it.
Before a single screen was designed, we built the brand. Through customer persona exploration, mood board development, and iterative validation sessions, we created a visual identity that suited the construction industry's no-nonsense character while feeling modern and credible. Bold. Direct. Built to be trusted. The Clawz brand and the wolf mark came out of this process.
We ran the full UX design process: user journey mapping, low-fidelity wireframing, customer experience validation, and a high-fidelity prototype ready for testing. Richard was central to every validation session, bringing real construction site context to decisions that could easily have gone wrong without it. We played through the platform as both the contractor receiving a contract and the admin managing compliance obligations, designing flows that feel obvious to someone who has never used the product before.
Alongside the product work, we built the commercial infrastructure: business model, financial modelling, and a pitch deck capable of standing up in front of sophisticated investors. This shaped how the product was positioned and what success looked like.
With a validated brand, tested UX, and a clear commercial model, we built the platform. Clawz ingests a construction contract, extracts every clause carrying a time-sensitive obligation, and serves those obligations back to the user as actionable alerts, complete with pre-filled, legally structured notices ready to send. The legal accuracy of what the platform generates was something Richard was deeply involved in throughout. Every notice template, every clause extraction logic, every edge case was tested against his knowledge of how these obligations actually work in practice and in adjudication.
Powering the contract intelligence engine under the hood, and available directly to Clawz customers as part of their day-to-day compliance workflow. The infrastructure was built as a state-of-the-art cloud setup, secure and scalable, designed for a product that intends to grow.
Clawz (clawz.com.au) is live and already changing outcomes for construction businesses. One early user recovered over $300,000 on their first job using the platform. Another reported that their team adopted it overnight and that it fundamentally changed how confident they feel about growing their business.
The platform does not just protect payments. It removes the anxiety of running a construction business in a contractual environment that has traditionally been stacked against the people doing the work.
Bojan, Ping and Richard brought something most product teams do not have: genuine, hard-won expertise in the exact problem they were solving. That meant every design decision and product trade-off could be tested against real construction practice, not assumptions. Richard's day-to-day involvement as product owner kept the build grounded at every stage. When questions came up about how a notice should be structured, what a time bar actually means in practice, or how a contractor would really behave under pressure on site, there was someone in the room who knew.
Emanda brought the process and the technical capability to deliver a platform with AI and cloud infrastructure that punches well above the weight of an early-stage product.
